When Knowing What to Do Isn’t Enough for Lasting Weight and Wellbeing by Cari Frame

I was 10 when I first remember believing there was something wrong with my body. I had tummy rolls, my pants always felt tight, and my shoulders were broader than most girls. I obsessed for hours over fashion mags, feeling so wrong in my body when the models seemed so right.

Me at 10 years old

Looking back now, I see a healthy little girl who deserved care, confidence, and freedom from that kind of self-criticism.

For many of us, those early messages about weight and worth don't disappear as we get older. They simply become more sophisticated.

Knowing what to do isn't always the problem

I coach people who have often spent years, sometimes decades, trying to improve their health or change their weight.

Many already know a lot about nutrition and exercise.

What they haven't necessarily had support with is the relationship they've developed with themselves along the way.

The guilt after eating.
The all-or-nothing thinking.
Emotional eating.
Fear of regaining weight.
Feeling like one difficult day means they've "failed again."
Constantly criticizing their body while simultaneously asking that body to become healthier.

This is where self-kindness coaching comes in.

Self-kindness isn't about giving up on your health goals or pretending you love every part of your body every day.

It is about learning how to pursue your wellbeing without using shame, punishment, and self-rejection as your primary motivators.

A different approach to weight and wellbeing

This work is deeply personal to me, and it is also why I founded The Self-Kindness Company.

Through coaching and my Kindness Foundations group program, I help people build a healthier relationship with their thoughts, bodies, food, and movement, particularly those who have spent years caught in dieting, weight cycling, emotional eating, or fear of regain.

My goal isn't to give people another set of rules.

It is to help them develop the skills to become a more supportive partner to themselves while they pursue the health and wellbeing that matters to them.

Let's connect

If this work overlaps with what you do, I'd love to connect and learn more about your business too.

If someone in your personal or professional network is struggling with their relationship with food, their body, or long-term weight management, I'd be grateful if you introduced us. I'm always happy to start with a conversation.

My socials have a variety of practical self-kindness tools and conversations about body image, emotional eating, and sustainable wellbeing:

Instagram & TikTok: @SelfKindnessCompany
Facebook: @SelfKindnessCoaching
Website: selfkindness.ca

Or reach out and say hello. I love connecting with other women in this community and finding ways to lift each other up.