Might Your Looks Be Affecting Your Revenue? by Ximena Bravo

Let’s be honest. No one will openly admit that someone’s appearance affected their decision to hire them, follow them, or buy from them. But the truth? It might have…

In business, perception matters. Different psychological and leadership studies show that people form impressions within seconds. And those impressions affect trust, likability, and yes—sales!

Entrepreneurs pour time and money into branding, websites, and offers. But what about the most powerful brand asset of all? Themselves.

Your face. Your posture. Your presence. These things speak volumes before you ever say a word.

Poor grooming can affect a business owner by:

Appearing tired or unpolished can undermine their authority.
Inconsistent appearance creates brand confusion.
People assume that how they treat themselves is how they treat their clients.

For a woman entrepreneur, the solution isn’t more makeup. It’s intentional visibility:

Curate a consistent look that reflects your values and energy.
Use low-maintenance beauty upgrades (like lash lifts or permanent makeup) to stay polished every day.
Remember: You are your first—and most lasting—impression.

Ask yourself: If a potential client landed on your profile or a last-minute drop-in/Zoom call today, what would they see? And more importantly, what would they feel?

I’m here to help! You don’t need a full face of makeup or 45 minutes of a beauty session. You can look GREAT in just 5 minutes. Grab my free guide for a step-by-step routine for women like you and me: Busy entrepreneurs!

Ximena Bravo is a beauty business owner based in Etobicoke, offering permanent makeup and makeup services. She helps women feel confident and ready with natural-looking, long-lasting beauty solutions that save time and feel like “you.” Before starting her business, Ximena worked in marketing for big global brands, managing products and building strategies. Now, she brings that experience into her own business, combining creativity, care, and business know-how. She’s passionate about helping women feel good in their own skin and loves connecting with others who are building meaningful, healthy, and happy lives through their work and passions.