Beauty

People notice your face before they hear your words. And in business, that first glance can subtly communicate competence, energy, and leadership.

Studies show that light, intentional makeup can make women appear more competent, trustworthy, and professional.  A Harvard study found that women who applied light makeup were perceived as more capable and confident than those with none. Another study published in Frontiers in Psychology revealed that “makeup and styling significantly increase perceived leadership ability, as long as the look remains natural and balanced.”

But here’s the catch:

Not everyone enjoys doing makeup every morning! (including myself, a professional makeup artist…). Some women feel it’s “too much work.” Others simply don’t know how to apply it well. And on top of that, entrepreneurship doesn’t leave much time for contouring.

So what’s the solution for women who want to look polished and confident without the daily hassle?

Enter Permanent Makeup — your silent business partner. 

When done by a skilled professional, Permanent Makeup enhances your natural features so you wake up looking awake, defined, and ready. Perfectly shaped brows, subtly tinted lips, and lash enhancements give you that put-together look that says, “I’m in charge” without the extra hassle. 

Think about it: if you can save 20 minutes each morning and still walk out feeling confident, focused, and intentional — that’s more mental bandwidth for what actually matters: running your business and leading your team.

FAQs: The Truth About Permanent Makeup

1. Does it hurt?
Most clients describe it as mild discomfort rather than pain. A high-quality numbing cream is applied to keep you comfortable the entire time.

2. Will it look fake or too strong?
Not at all. Modern techniques are designed to look soft and natural. The goal is to enhance your features, not alter them. You’ll still look like you, just a more polished, confident version.

3. How long does it last?
Depending on your skin type and lifestyle, results can last 1–3 years before a touch-up is needed.

Confidence is powerful. And sometimes, it starts with simply not needing to rush for your makeup bag.

Ask me more questions! Send a note to simone.facialbeauty@gmail.com or 647-570-2406 to learn more. 

Ximena Bravo is a beauty business owner based in Etobicoke, offering permanent makeup and makeup services. She helps women feel confident and ready with natural-looking, long-lasting beauty solutions that save time and feel like “you.” Before starting her business, Ximena worked in marketing for big global brands, managing products and building strategies. Now, she brings that experience into her own business, combining creativity, care, and business know-how. She’s passionate about helping women feel good in their own skin and loves connecting with others who are building meaningful, healthy, and happy lives through their work and passions.

November is that in-between month — not quite the holiday rush, but no longer the calm of early fall. For many women entrepreneurs, it’s when exhaustion catches up and motivation starts to dip.

We’ve been showing up, serving clients, planning holiday campaigns, and managing everything (and everyone). But what about us?

If you’ve been running on caffeine and adrenaline, consider this your reminder: you can’t pour from an empty cup or lead from one.

This month, let’s talk about self-care! Not spa days (though we love those), but everyday rituals that rebuild your energy, focus, and confidence before year-end.

 1. Evening Rituals Over Morning Routines

November is darker, slower — it’s a time to wind down intentionally. Create a 10-minute evening ritual that tells your body, “You’re safe to rest.”

Ideas:

• Remove your makeup with presence. Massage your skin, not just clean it.
  
  

• Write down one win of the day and one thing you’ll release overnight.
  
  

• End with a hydrating mask or balm as a symbol of softness and care.
  
  

How you close your day sets the tone for how you’ll start the next one.

 2. Reclaim Your Mornings (Without Overwhelm)

Instead of diving into emails, start your day with a grounding ritual, something that connects you to your body before your business.

Try:

• 2 minutes of deep breathing.
  
  

• A warm beverage (before using your phone!).
  
  

• Applying lip balm or perfume mindfully (a tiny act of self-recognition).
  
  

That pause between waking and working is where self-worth grows.

3. Redefine “Looking Put Together”

Confidence doesn’t require perfection. It requires presence.

If you’ve been skipping your makeup or skincare because “there’s no time,” simplify.

• Get long-lasting treatments that can make mornings effortless.
  
  

• Or keep a 5-minute beauty ritual enough to feel like you.
  
  

A Moment of Reflection

Before the holidays rush in, pause and ask:
- What does my body need right now?
- What can I let go of this month to feel more like myself?

November isn’t about doing more. It’s about doing less, beautifully, intentionally, and with care.

Do you have more ideas? Share them in our Happy Healthy Women WhatsApp Group 🥰

Ximena Bravo is a beauty business owner based in Etobicoke, offering permanent makeup and makeup services. She helps women feel confident and ready with natural-looking, long-lasting beauty solutions that save time and feel like “you.” Before starting her business, Ximena worked in marketing for big global brands, managing products and building strategies. Now, she brings that experience into her own business, combining creativity, care, and business know-how. She’s passionate about helping women feel good in their own skin and loves connecting with others who are building meaningful, healthy, and happy lives through their work and passions.

Let’s be honest. No one will openly admit that someone’s appearance affected their decision to hire them, follow them, or buy from them. But the truth? It might have…

• Appearing tired or unpolished can undermine their authority.
• Inconsistent appearance creates brand confusion.
• People assume that how they treat themselves is how they treat their clients.

• Curate a consistent look that reflects your values and energy.
• Use low-maintenance beauty upgrades (like lash lifts or permanent makeup) to stay polished every day.
• Remember: You are your first—and most lasting—impression.
  
  

• Simplify your routine to a few core steps: skin, brows, lashes, and lips
• Invest in treatments that give long-term payoff
• Prep at night: lay out your outfit, pack your bag, and have your skin care and beauty routine ready