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Might Your Looks Be Affecting Your Revenue? by Ximena Bravo

Might Your Looks Be Affecting Your Revenue? by Ximena Bravo

août 23, 2025

Let’s be honest. No one will openly admit that someone’s appearance affected their decision to hire them, follow them, or buy from them. But the truth? It might have…

 

In business, perception matters. Different psychological and leadership studies show that people form impressions within seconds. And those impressions affect trust, likability, and yes—sales!
Entrepreneurs pour time and money into branding, websites, and offers. But what about the most powerful brand asset of all? Themselves.
Your face. Your posture. Your presence. These things speak volumes before you ever say a word.
Poor grooming can affect a business owner by:
  • Appearing tired or unpolished can undermine their authority.
  • Inconsistent appearance creates brand confusion.
  • People assume that how they treat themselves is how they treat their clients.
For a woman entrepreneur, the solution isn’t more makeup. It’s intentional visibility:
  • Curate a consistent look that reflects your values and energy.
  • Use low-maintenance beauty upgrades (like lash lifts or permanent makeup) to stay polished every day.
  • Remember: You are your first—and most lasting—impression.

Ask yourself: If a potential client landed on your profile or a last-minute drop-in/Zoom call today, what would they see? And more importantly, what would they feel?

I’m here to help! You don’t need a full face of makeup or 45 minutes of a beauty session. You can look GREAT in just 5 minutes. Grab my free guide for a step-by-step routine for women like you and me: Busy entrepreneurs!
Ximena Bravo is a beauty business owner based in Etobicoke, offering permanent makeup and makeup services. She helps women feel confident and ready with natural-looking, long-lasting beauty solutions that save time and feel like “you.” Before starting her business, Ximena worked in marketing for big global brands, managing products and building strategies. Now, she brings that experience into her own business, combining creativity, care, and business know-how. She’s passionate about helping women feel good in their own skin and loves connecting with others who are building meaningful, healthy, and happy lives through their work and passions.

Voir l'article entier

The Lipstick Effect: Economy and Mindset by Ximena Bravo

The Lipstick Effect: Economy and Mindset by Ximena Bravo

juillet 27, 2025

When the economy dips, lipstick sales often rise. Sounds strange? It's called the Lipstick Effect, and it's backed by real economic and psychological data. The idea is simple: in uncertain times, women shift from big spending to small luxuries, like a bold red lipstick, as a form of emotional self-care.

Leonard Lauder, chairman of Estée Lauder, first coined the term after noticing a spike in lipstick sales following the 2001 recession. More recently, Forbes reported that in 2022, amid inflation, lip product sales rose 48% year over year. Quoting them: “Women are also picking up brighter, more dramatic colors this year, rather than muted, natural looks.” Why? Because investing in how we look gives us a sense of control, resilience, and readiness when everything else feels unstable. 

This isn't just about vanity—it’s about power psychology.

Here's what the Lipstick Effect teaches us:

Beauty routines can be emotional anchors during stress. Small, affordable beauty choices help you feel “in control” when everything else feels chaotic. Looking good—even in subtle ways—restores confidence and communicates resilience to others.

And in business? Confidence is currency.

If you’re a female entrepreneur, your presence is part of your pitch, even if no one says it out loud. When you show up polished, you remind the world (and yourself) that you’re still leading, even through hard times.

This is my take on how to activate your own Lipstick Effect:

Choose one beauty ritual that energizes you in under 5 minutes.

Keep one “confidence product” (like tinted balm or mascara) in your bag.

Use your appearance as a daily affirmation: I am visible. I am valuable. I am ready.

The economy may fluctuate. Challenges may come. But the way you show up—face first—can still say, “I’ve got this.”

So let’s make it fun and do a little challenge:

Wear a Red Lipstick every day for 3 days (If you are feeling a bit shy, try a brighter than usual colour). Send me a note with your takeaway!

Sources:
Social and psychological determinants of consumption: Evidence for the lipstick effect during the Great Recession - ScienceDirect 
With Recession Threatening, The Lipstick Effect Kicks In And Lipstick Sales Rise
What Is the Lipstick Index? Which Stock Market Trends Does It Predict? - TheStreet


Ximena Bravo is a beauty business owner based in Etobicoke, offering permanent makeup and makeup services. She helps women feel confident and ready with natural-looking, long-lasting beauty solutions that save time and feel like “you.” Before starting her business, Ximena worked in marketing for big global brands, managing products and building strategies. Now, she brings that experience into her own business, combining creativity, care, and business know-how. She’s passionate about helping women feel good in their own skin and loves connecting with others who are building meaningful, healthy, and happy lives through their work and passions.

Voir l'article entier

How to Get Back Your Precious Time in the Mornings by Ximena Bravo

How to Get Back Your Precious Time in the Mornings by Ximena Bravo

juillet 13, 2025

Mornings can feel like a race before the race—emails, meals, meetings, kids. Beauty routines are often the first thing sacrificed. But what if your morning routine could work for you, not against you?

Time poverty and the feeling of always being rushed seem so common. But remember: that stress shows up on your face and it drains your energy.

Here’s the truth: you don’t need a 30-minute routine to look put together. You need a streamlined, intentional one.

Here’s how to reclaim your mornings:
  • Simplify your routine to a few core steps: skin, brows, lashes, and lips
  • Invest in treatments that give long-term payoff
  • Prep at night: lay out your outfit, pack your bag, and have your skin care and beauty routine ready 
Simplifying your beauty routine doesn’t mean lowering your standards. It means designing a system that fits your reality. You deserve to feel polished and powerful—even when you're short on time.

A polished look isn’t about vanity—it signals readiness. When you walk into a meeting looking fresh, you don’t need to prove you’re prepared. Your appearance does it for you.

So ask yourself: What’s one small shift I can make to reclaim my mornings without losing my edge?

If you’d like to have a step-by-step routine, download my Beauty Guide for Busy Women HERE

Ximena Bravo is a beauty business owner based in Etobicoke, offering permanent makeup and makeup services. She helps women feel confident and ready with natural-looking, long-lasting beauty solutions that save time and feel like “you.” Before starting her business, Ximena worked in marketing for big global brands, managing products and building strategies. Now, she brings that experience into her own business, combining creativity, care, and business know-how. She’s passionate about helping women feel good in their own skin and loves connecting with others who are building meaningful, healthy, and happy lives through their work and passions.

Voir l'article entier


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