April 26, 2023
As a wellness-minded coach or entrepreneur, you know that your clients come to you seeking your expertise and guidance to help them achieve their goals. While working with your clients on a one-on-one basis can be effective, incorporating an online course into your coaching or consulting practice can enhance their success white providing significant benefits to you and your business.
Here are a few ways in which an online course can help enhance your success as a coach or consultant:
Provides a passive income stream: Creating an online course can provide a passive income stream for your coaching or consulting business. It allows you to create something once and sell it to many clients over time, providing additional revenue and scalability to your business.
Increases your visibility and reach: An online course allows you to reach a wider audience beyond your local area or personal network. With the power of the internet, you can attract clients from all over the world, expanding your business reach and potential revenue.
Establishes your brand: Creating an online course is a great way to establish your brand and showcase your unique approach to coaching or consulting. It sets you apart from others in your field and can help you become known as the go-to expert in your niche.
Improves client retention: By offering an online course, you can provide your clients with ongoing support and education beyond your 1:1 sessions. This can lead to better retention rates, as clients feel more connected to your business and motivated to continue working with you.
Enables you to scale your business: With an online course, you can teach multiple clients at once, freeing up your time and resources to take on more clients or focus on other aspects of your business. This scalability can lead to increased revenue and growth opportunities.
Creates a legacy: An online course is a great way to leave a lasting impact on your clients and the industry. By sharing your knowledge and expertise through a course, you can help educate and empower others, leaving a legacy that goes beyond your individual coaching or consulting sessions.
As a wellness-minded coach or entrepreneur, creating an online course can provide additional benefits to your clients and your business. It offers a structured learning experience, additional resources and support, saves time and increases efficiency, provides a passive income stream, and reinforces your expertise and authority in your field. By taking advantage of these benefits, you can enhance the success of your clients and grow your coaching or consulting business.
Tracy Sherriff is a Certified Director of Operations and Curriculum Expert who helps coaches, consultants, and industry experts successfully scale their business online with high-quality, high-impact courses and programs. She is the host of the Scale Your Course Podcast and the founder of Course Design School.
March 03, 2023
“I’m too busy to eat healthily!”
I hear it all the time, intelligent, successful, driven women putting their health on the back burner for everything, and everyone, else!
As successful women entrepreneurs, we write business plans, we write social media plans, we write marketing plans, and we likely even write launch and strategic plans on what we do tactically to achieve our goals. But we need to do better at writing a meal plan that aligns with our health goals, wellness goals, or our well-being in general.
We plan everything except the one thing that provides our body the energy to do all the other things!
The benefits of meal planning for women entrepreneurs are enormous, massive, and tremendous!
They are:
Meal planning isn’t just about writing “tacos” in a square box on a dry-erase board on your fridge. How I teach meal planning is built on the foundation of your schedule, favorite meals, dietary preferences, time, budget, and more. I incorporate into my meal planning frameworks all the reasons people should meal plan and overcome all the reasons they think they can’t!
Source:Photo from Super Easy Plant-Based Cookbook, by Kathy A. Davis, published by Rockridge Press. Copyright © 2021 by Callisto Media, Inc. All rights reserved.
Imagine waking up in the morning and knowing that you have a bowl of Apple Cinnamon Breakfast Quinoa awaiting you or that you can make a sandwich for your ”grab-and-go lunch” with this Creamy Chickpea & Fruit Salad! How confident would you be in choosing healthier options despite your packed schedule?
Imagine it’s 5:00 pm, and you walk into the kitchen hungry, a little tired after a full day of work, tempted to reach for the take-out binder, but you don’t! You don’t because you are excited to see that you have these tasty and easy Chickpea Al Pastor Tacos on your meal plan! You toss the ingredients on the sheet pan, get them in the oven, change into your comfy clothes, do a quick workout, take the dog out, or play with your kids while a delicious and healthy family dinner cooks.
You see, meal planning is about creating order, intention, and ease around something we encounter three times daily. When you plan your meals like a CEO, with your vision of healthy eating and living as the guiding light, you reap tremendous benefits of health, wellness, energy, productivity, and peace of mind. And what other benefits do you need to live a fulfilled and successful life?
Want to learn more about Meal Planning like a CEO? Click here to access my How to Meal Plan like a CEO webinar, and resources today.
Love what you’ve read so far? Check out the vault for more on plant-based eating from Kathy!
For more on creating a successful and inspired life fueled by plants or to learn more about healthy habits, connect with Kathy on Instagram, @veginspired, or Facebook in the Plant-EmPowered Entrepreneurs Community
Kathy A. Davis is a Wellness and Mindset Mentor, Best Selling Author, and founder of VegInspired. Kathy leads other female entrepreneurs to live their most inspired and successful lives fueled by plants.
Kathy is honored and excited to be a US Happy Healthy Women Trailblazer.
February 09, 2023
Picture this: In high school (think 90s hair), they would play the William Tell Overture over the PA system before first period, which meant a thousand teenagers running through the halls to get to class and pure chaos for 2 minutes and 5 seconds EVERY. MORNING.
Why am I telling you this? Because when I think about how my mornings have been (up until a few weeks ago), that's the energy I was feeling. Anyone else?
3 weeks ago, I made a decision to say goodbye to the morning hustle, and hello to morning bliss. I realized that it was a social construct I was buying into, and feeling like I would fall behind if I didn't do all the dos for my business right away in my day.
I made a decision to take WAY MORE TIME (like, until NOON!) to put me and my wellness first in the morning, VS HUSTLING to get to where I need to be and do what I need to do.
Now, my mornings aren't for hustling. They're for me. For meditation, for fitness, for self care, for chiropractic adjustments, for massage (thank you HHW health benefits!), for feeling into my vision board...and whatever else I want to do with MY time.
I have stopped listening to social constructs and have started listening to my body, and it feels empowering, It feels like freedom, and most importantly, I feel whole....and isn't that what we all want?
Now, I fully realize that this particular scenario isn't possible for everyone as we all have different obligations - BUT - I do know that we could all start to look within and see where we've been doing things according to what we think we should do V.S. a way that FEELS way better and is totally possible.
Our Manifest Magic Retreats are a reflection of this "wholeness". We tune out so that we can tune in. We slow down and pay attention to all the parts of us AS WELL AS our businesses.
If you feel the need to start shifting into the feeling place of what taking care of YOU feels like, and experience the clarity and high-vibe energy that comes along with it while you map out your goals and business - this is the retreat for you.
Will you join us? It's THE PERFECT time to show yourself some love.
xo
Natalie
As the founder and CEO of Happy Healthy Women, Natalie thrives on building community, and leading women to be happier, healthier and abundantly successful.
Learn more about NatalieDecember 12, 2022
If you have ever burned a dream to cinders, you will understand my grief and angst after an excellent dream venture involving poetry and art popped up in my life. I leapt at it, dug right in, accomplished a lot and then stalled. The dead halt was 30 percent fearing the sales component and 70 percent too “busy.” I shudder to think how many people might use those four letters if forced to describe me with one word. One friend teases me, “You are trying to squeeze two lifetimes into one.” Guilty as charged. Interested in everything, with the single possible exception of math, I adopt new passions at high velocity despite the risk of whiplash.
Wondering if I’d ever change, my eldest sister, Charlotte, offers me a two-word solution, “Say no.”
I debate that it is more complex. Busy is a comfortable habit, an automatic “no” to some activities that may tally more karmic points than any of the junk activities seeping into my days. Thankfully, I have partially learned that lesson. I say yes to family. My neighbour is peeved at her cousin for his clipped response to her invites, “Can’t, busy as usual.” They have both been in Edmonton for a whole year and have not yet met up for a coffee. We both agree that “busy” is the new “lazy.”
Years ago, my other sister teased that I only do idleness when externally enforced, like waiting for the locksmith to retrieve her keys locked inside her Dodge Neon. It was true. I regularly borrowed my great-nieces to provide a legitimate reason to sit in the park. My challenge remains to enjoy the present moments and stop putting off pleasure or rewards into the distant future. I can tell you March 27th, 2013, is the only day in history I deliberately set out to watch movies all day, shunning all work. I informed my main clients and to their credit, only one of them phoned and inserted some work into my day. Confirming I am the problem and less than one day totally off a year is a huge red flag.
Tim Kreider in the Busy Trap says, “Idleness is not just a vacation, an indulgence or a vice; it is as indispensable to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as disfiguring as rickets. The space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration — it is, paradoxically, necessary to getting any work done.”
To follow Kreider's wisdom, Manoush Zomorodi elucidates beautifully how "boredom leads to brilliant ideas.” That is in direct opposition to a saying I coined in my teen years, "Boredom is the misuse and abuse of what is meant to be a creative and active mind.” Zomorodi suggests that our most creative ideas arrive while folding laundry, washing dishes or doing nothing in particular. “It's because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems.” I know this to be true for the one thing I am good at – letting my mind wander when doing menial tasks and creating a container to write and not allowing anything else to intervene or distract me. The blank page is creativity's best friend. If you find the blank page terrifying, let's chat!
Still choking on my smoke-damaged dream venture, I had to work at not berating myself for stealing idle time after accomplishing paying work. A dream venture should have waited a bit when it doesn’t instantly produce income. Painful as it was, I understand why my business partner pulled the plug when my pace frustrated him.
This prompted some questions. What pace is comfortable and manageable? What are the costs? What can or must I let go of to insert what nurtures me? When do I give myself a break just for me? Do I even know how to strap on my helmet and take a bike ride with no destination, errand or goal in mind? I can arrange that for other people, plan wall-to-wall fun days for my great-nieces, and insert myself into the shenanigans. What do I do solely for myself?
Is a day of movies the best I can do? Do movies really count? The sloth in me just stops at the end of the day and wants to watch a movie. Does a movie enrich, teach lessons, and improve my contribution to planet earth and my community (Think Globally, Act Locally), or do they numb me out?
David Bodanis, scientist and author, informs how we burn more calories sleeping than watching television. I decided back in 1999 to kill my TV. I justify DVDs by having four cardio machines in my living room. No movie unless I bounce on my trampoline, ride my exercise bike, row or step for 30 minutes. A Fitbit pedometer informs me when I reach 10,000 steps. Then pyjamas are my reward.
If the answer to eliminating busyness is found in one word, it is yes. I need to say, “Yes,” for me. Yes, I will step off this volunteer board. Yes, I will examine what I allow in my life and in my schedule. Yes, I will give away quilting materials I keep on a wish of completion. Yes, I commit to eliminating the word busy from my lexicon. Yes, I will cultivate idleness. In the two months I have concentrated on this, it has forced me to examine my choices and become accountable for taking on too much. I commit to imagining what the absence of busyness will feel like.
One simple choice I made amid all this angst a few years ago was strap my guitar to a small wheeled dolly and walk the nine blocks to a community hall for free voice and guitar lessons. Now on the farm, I am once again expecting myself to maintain a small footprint and have to make an effort to plan fun outings. I confess I am not doing well. Clearly, I need to put energy into the now moments and stop chasing some surreal sense of accomplishment by endless doing.
Conclusion:
Being busy can give us a false sense of importance. How do I cultivate importance just by being? My priorities need to fall in this order. Make a living, prioritize time with close family and friends, physical and mental fitness (including sleep before midnight, which is a challenge,) volunteer work (overachiever here) and self-improvement in a purely fun activity. Good slow food, healthy kombucha, an occasional glass of shiraz over inspiring conversation and ambling walks with friends must feature regularly. I fear I’m a long, slow work in progress. We all are works in progress. I am two-thirds through my life, assuming I'll live past 90. I may just have to admit I have two speeds: hyperdrive and sloth. They both serve me.
Resources:
Tim Kreider's YouTube on the Busy Trap
Manoush Zomorodi’s Ted Talk
David Bodanis The Secret Family
Learn more about Rusti:
Rusti L Lehay, a global editor and book and writing coach, created over 40 articles guiding writers to authordom. Witnessing writers find and speak in their voice to serve the real boss, the audience, not the editor, is one of Rusti’s greatest joys. She offers bi-monthly online writing STAY-Treats and monthly lounges and teaches weekly creative writing classes. Her primary mission is to inspire, provide value and make writing fun and easy. She has a new offer - Launchpad for Authors
Links: https://linktr.ee/rustilehay
Click here to sign up for the Friday Writing Video Challenge delivered every Friday morning to your inbox.
Click here to book a discovery chat with Rusti.
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November 20, 2022
If you’re going to create your own logo (and you can!) ~ Follow these three steps!
You probably know already that branding is so much more than a logo.
Your logo is the visual “Hey, it’s me!” for your brand. Every entrepreneur, regardless of whether you are representing a signature product you sell (like a masterclass or product line), or it’s YOU who is the service (like a life coaching biz), you probably need a logo or a wordmark to get you or your program started.
Of course, after you’ve hit a certain level of success you will want to upgrade and re-brand using a professional design agency, but for now, you just need to get started wherever you are! (Just do it!)
Did you know that most successful companies started out with a simple, DIY logo?
Check out Starbucks, Ford, and Nike.
Ok, so now you’re probably feeling like you got this, right?
Here’s what you need:
READY, SET, LOGO!
FREE ADVICE (yes, even more of it!) Don’t fall in love with the first one you like. Yes, choosing your logo should be intuitive, but take your time to explore all the options in as many varieties. I have seen too many people say “That one!” at the very first one they scrolled through without even looking at other options.
On the flipside, if you have a tendency of getting overwhelmed by many options, or have trouble making a decision, get a trusted friend or partner to offer their opinion.
Remember, this is your logo for now. It doesn’t have to be forever.
So what’s the criteria for selecting?
You should love it.
It should represent your business.
You should feel good stamping it all over the place.
It’s not necessarily the “style” of the logo that makes a brand look amateur or unprofessional. What makes a brand look tacky is usually inconsistency.
So keep your colour codes and fonts consistent throughout all your marketing materials, no matter what.
A glimpse into my branding kit in Canva: My colour palette is 9 colours taken directly from my original hand-drawn logo. I chose two different fonts. I don’t deviate from this style guide.
For my pet product business, can you identify the wordmark? (The Cat’s Meow)
Can you identify my signature elements? (the sleepy cat & the circle)
These are parts of a logo that we can separate and use as graphical elements as we start to put together our communication and marketing assets.
Depending on how many colours are in your palette and how many parts to your logo, you could download up to 30 different image files.
So where will you be using this full logo and the key parts of it?
On promotional images, covers, social media templates, headers, email signatures, custom website graphics, posters, and all marketing materials.
So what are you waiting for?
And if you need help, call me!
Wendy Sinclair is a Toronto-based artist and designer who specializes in fine art and coaches the basics of art and design for entrepreneurs and micro businesses so they can own their aesthetic and voice, and run with their own marketing materials and website maintenance.
Visit her Website
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November 07, 2022
Earlier today, I was spinning. The type of spinning that’s in my head, with thoughts feeling like freight trains going by. I grabbed a quick bite to eat on-the-go, felt my stomach burning with indigestion. I tackled my to-do list and zoomed on a meeting. I was all fire.
And then I was totally drained. I was feeling panicky, short of breath. I started doubting the steps I was taking to grow my business. For a moment I felt resentful of all those people wanting my time and energy.
Does this ever happen to you?
Because I’m an Energy Therapist with decades of tools and experience, I can recognize when my energy is out of balance. I don’t always get it right because I’m also very human, but when I catch myself in those spins, I know what to do to come back to balance.
The symptoms of stress, overwhelm and indigestion are often linked to the Solar Plexus chakra. This energy centre is the key to your personal power. It gives you the confidence to shine your brilliance and take the right action to nourish and grow.
When this energy centre is deficient in energy, it will be difficult for you to set clear boundaries and you’ll soon feel like that proverbial welcome mat. You might feel that you don’t have power of choice in your business; you’ll feel stuck in a routine that is not yours or that you’ve outgrown. When someone asks, “What do you want to do today?”… You might chronically respond with, “I don’t know. What do you want to do?”
On the other hand, when this energy centre has too much fire energy, you will feel the need to control everything and everyone. Your obsessive attention to details or how people “should” respond to you or act around you will drive your anxiety.
With a balanced Solar Plexus chakra, you will feel vibrant and healthy. You will increase your ability to go with the flow. You will find it easier to walk away from disrespect, set firm boundaries, negotiate from a position of self-worth, and truly feel and express your power safely.
Imagine having the confidence to set the price-point you desire, and calmly share that number with clients…
Imagine actually living your dream life with a schedule you love, without feeling that you must be “on” all the time or work 20-hour days…
Imagine having the energy you need to do all the things you love to do…
All that is possible with a balanced Solar Plexus chakra.
Is your Solar Plexus chakra balanced?
Simply answer YES or NO to each of the statements below. If you score more than four NOs it may indicate that your Solar Plexus chakra is imbalanced. If you score four or more YES answers, wonderful! You are balanced in the Solar Plexus centre.
Tips to bring your Solar Plexus back to balance:
Today as I realized I was in a spin, I chose to stop. I took my puppy Luna out for a walk so we could both enjoy this perfect Autumn sunshine. I took time to nourish my body and my mind instead of rushing through everything and not savoring food — or life.
My favourite meditation to nourish my Solar Plexus centre is to sit quietly in the sun. I take a deep breath and become mindful of the feeling of the sun on my skin. I focus on belly breaths for at least five minutes, and I smile.
I love simple rituals like this one! I can do this one anywhere, anytime when I feel I need to restore and replenish my energy. Try it and let me know how it works for you!
Want to know more about how your Solar Plexus chakra can stunt your business? Here’s a video I think you’ll like. LINK: https://youtu.be/nevcRkF7tBI
Jacynthe (Jaz) Villemaire is an Energy Therapist and coach who nurtures mid-life women investing in self-care, emotional healing and spiritual growth to redefine life on their own terms so that they can get out of their heads to better process their emotions, better manage stress, deepen self-compassion, finally do what they’ve always wanted to do, and set an example for the women that follow in our footsteps.
Learn more about Jaz here: https://www.crystalwisdomhealing.ca/
September 06, 2022
Whether you’re a service-based provider, coach or consultant, if you’re running a business where you’re in service to others, you have a process or a series of processes you follow to deliver that service.
Documenting these processes is often undervalued by entrepreneurs, especially solopreneurs. They often have so many things to work on in their business, that this type of documentation takes a back seat to other forward-facing tasks.
When you document your process, you’re capturing on paper or in an electronic format, the series of steps or actions taken in a specific order to create a particular outcome.
Processes can include everything from onboarding clients or customers to more complex business operations like marketing and sales funnels. The number of processes in any business will vary by business type, business owner, and team size.
If you’re an entrepreneur who hasn’t yet started documenting your processes, here are reasons you should start today.
When you have an operational blueprint, you free up a ton of mental energy when executing specific business-related tasks. This allows you to have more cognitive bandwidth to put towards more creative parts of your business.
Having an estimate of what’s involved, allows you to better set project timelines. This provides you with a better estimate of your capacity to serve and take on more clients. This prevents those providing the service from taking on more work than they can handle.
When you know how much time, energy, and resources are involved in delivering a particular service, you can have more confidence in setting your prices.
Quite often when you don’t have a process documented you’re often delivering the service by memory. This leads to skipping steps, taking shortcuts, and sometimes experimenting with new methods which can slow down your delivery. When the process is documented and followed you can guarantee the quality of your service and take pride in knowing that you will have a satisfied customer every time.
When we reflect on our process and write it down, we often recognize missed opportunities to increase efficiency and improve quality. It also allows others to give us feedback and ask us questions that lead to improvement.
As you scale in your business you will onboard various team members. Having documented processes will save you time training someone else on your business operations and increases the productivity of your team overall.
Often overlooked, taking the time to document your processes starts the process of knowing what you need to cover in a course or program you may want to offer. The process offers you the opportunity to intimately know your own process so you can teach it to others.
For more reasons and tips for documenting your processes, take a listen to this interview I had with Mallory Petersen on EP 12 of the Scale Your Course Podcast.
If you’re not already, I bet you’ll be inspired to get started documenting your processes and eventually saving more time and money in your business.
Tracy Sherriff is a Certified Director of Operations and Curriculum Expert who helps coaches, service-based professionals, and other business owners successfully scale their business online with high-quality, high-impact courses and programs. You can connect with Tracy by visiting her website tracysherriff.com, or finding her on Instagram @tracy.sherriff
August 08, 2022
I saw back to school commercials this past weekend!
It happens in early August every year, but it still feels a little shocking every time, doesn't it? I mean, I've barely made it through my bottle of SPF let alone think about books and backpacks!
Thinking of September though made me think about Happy Healthy Women and everything we offer. I started asking myself if we are ready, since it's always that day after kids go back to school that many women feel like they are able to put the pedal to the metal in their businesses, and we have to be prepared to serve!
The good news is - we are SO READY, and while it's totally fine that women wait until September to get all of that rolling - I have some...ahem...insiders advice.
For the sake of your mindset, your revenue, and your budget...you may not want to wait until September to get your business wheels in motion for the 4th quarter.
Here are two big reasons why:
1. The Momentum Train: September is like New Years for Entrepreneurs. There's an instant shift where everything starts to get back to routine and energy starts to buzz to a different tune!
Here's something to be aware of, especially if you're new in business. What I have seen in the past with some, is that they START to get things rolling in September, and then need a few weeks to get organized before they open up the floodgates to their products, services and programs.
Perhaps they have to fine tune their program, freshen up the branding, or find groups to start holding workshops in. While these are all things that are important - they are the things that have to get done BEFORE business gets into momentum and starts making sales.
Wouldn't you rather be READY for that business at the beginning of September and increase your year's revenue?
2. More Bang for Your Buck: In September - prices go up in all industries. Summer sales disappear, early bird rates end, and new things are launched!
While September is a great time to take that course you've been meaning to take, get involved with that new mastermind or finally attend that retreat that rolls around every fall - it's a good idea to check in with the investments required now as opposed to a month from now.
Getting things locked in now will:
A) Likely save you money
B) Help you feel like you're in control and have a plan for September rather than feeling like you have to START in September
C) Get YOU making money faster, as chances are these investments will help you grow your business!
Where Happy Healthy Women is concerned - we've been dropping little hints around these pieces, but for those looking to get more involved with HHW and all that we offer - here's the inside scoop on our programs and pricing over the next couple of months.
1. Leadership Program Pricing goes up this September 1st - so if you've been thinking about locking arms with us and being a leader on our platform of over 16,000 women, you can lock in our current rate for the next 6 months to a year.
If you're reading this in time, we have info sessions this week and will be sharing more on these programs - Thursday August 11th and Friday August 12th.
2. Our next (and final for 2022) Beautiful Business Cohort begins September 16th and spots are going fast. If you're looking to level-up your business and yourself to CEO status, this is for you!
3. Early bird rates for our Manifest Magic Fall Retreat are in effect until August 31st! Same amazing retreat, but an opportunity to save by registering this month instead of next!
With everything we have set in motion, rest assured that if you're looking to move to the next level in all areas of your beautiful business and life, we are so ready for you!
My biggest advice? Take advantage of August and lock arms with us for an incredible fall!
In Happiness & Health,
Natalie Colalillo
Founder & CEO Happy Healthy Women
Instagram: @happy_healthy_nat
August 03, 2022
Online courses have become a very popular way for coaches, consultants, and other experts to create additional revenue in their business. Some use courses as their main business model and choose to sell a signature course that can range in price from hundreds of dollars to thousands of dollars. Others sell one or more mini-courses at a low-ticket price point, or they may choose to create memberships where they offer a variety of mini-trainings and workshops on a particular topic for a monthly fee.
And really, why not? By 2025, it’s predicted that the online education industry will be worth $325 billion… Yes, BILLION! Woah!
Even though there was an obvious surge in the popularity of online education in the pandemic, the industry shows no signs of slowing down! That’s good news for course creators.
However, while courses can help you create more revenue in your business, here are 5 other ways creating a course can help you exponentially elevate your business and your brand.
Launching an online course can help you:
1. Raise your authority - Offering a course can help you position yourself as an expert on a particular topic. By showing up as a teacher and sharing your expertise, you automatically build trust and credibility with your client/customers and turn cold leads to warm leads.
2. Build a deeper connection with your audience - When you commit to teaching someone something new, you naturally become more in tune with your learner. This can offer you valuable insight into how you can better support them which leads to you being better able to offer them what they want instead of what you think they need.
3. Boost your reach - Reach is the number of unique people who see and interact with your content. Courses offer you the opportunity to serve more people with less time, energy, effort, and resources.
4. Enhance support to your current clients - While some offer a course to replace their 1:1 coaching or service, there is tremendous opportunity to use courses to offer more support to your client without you increasing face to face time.
5. Increase Accessibility - Online courses can be purchased and completed by the participant on-demand. This offers a great deal of flexibility for the participant which increases customer retention, course completion, and brand loyalty.
With so many benefits to creating a course, it’s not a surprise that many coaches and consultants have transitioned to offering courses in their business.
Will this be you?
Tracy Sherriff is a Curriculum Operations Expert who helps coaches, service-based professionals, and other experts successfully scale their business online with high-touch, high-impact courses and programs. You can connect with Tracy by visiting her website tracysherriff.com, or finding her on Instagram @tracy.sherriff
March 15, 2022
Just over two years ago, I left a government job where I made close to $90k a year to start my own business.
At that time, I thought “Sure, I’ll need to learn a few new things but give me a year and I’ll easily be earning that again.”
Wow! Was I wrong!
I had no idea just how big the learning curve – not only in skills but in mindset – would be.
I’m not alone.
Almost every other new entrepreneur coming from corporate life that I know has gone through or is going through something similar.
According to the Dunning-Kruger effect this is normal!
The Dunning-Kruger effect is a cognitive bias that says people with a low ability at a task they are passionate about tend to overestimate their competence.
For those without former full-time entrepreneurial experience, this typically plays out like this:
You start your business with high confidence and low competence, thinking:
“How hard can it be?”
Shortly thereafter, you realize “Holy Hell Batman! This is really f*cking hard! I don’t know WTF I’m doing!” (perhaps, not in those exact words, but you get the drift) and your confidence plummets to a new low.
At this point, many entrepreneurs give up and go back to some ho hum full-time job and silently wonder what would have happened if they’d stuck with it.
But that isn’t me, and that isn’t you either!
Instead, you keep moving forward, trudging through the muck and frustration and self-doubt and failures and setbacks until, bit by bit, things start to click...
things start to work…
you start to feel welcomed by people…
people start coming to you…
you make some real money…
and low and behold, once again you feel…
CONFIDENT!
You’ve made it out of the Valley of Despair and are now on the Slope of Enlightenment and headed toward new business Nirvana – a.k.a. the Plateau of Sustainability (cue the angels singing).
After two years of full-time entrepreneurship (and a lot of reboots), I feel like I’ve finally made it to this slope.
I’ve gotten clear on what I offer, to whom, and how I invite people to work with me in a way that aligns with who I am.
Things feel easier…
But to get to this point, I had to go through the Valley of Despair and, as Rodney Atkins sings in his famous song, “If you’re going through hell, keep on going.”
And the way to do that, like the turtle in the race with the hare, is to be consistent, to be persistent, and to keep your eye on the prize!
You got this!
June Morrow helps emerging coaches step out of isolation and into authentic connections with marketing, messaging, and communications that inspire them and their audiences.
Get her free training How to Find Clients When Social Media Isn’t Doing It For You.
Learn more at JuneMorrow.com.
March 03, 2022
My thoughts instantly shifted. My heart started to BURST with joy in knowing that this is what we are here for. This is what we have always been here for. This is what we do best. This is Happy Healthy Women.
As I shared these findings with our leaders, we spoke of our movement and all that we are doing to help women across the globe step into all 6 of those. We spoke about the fact that we are all needed more now than ever before. We stepped into even greater collective power.
I write this here because if you have committed to serving women in any way that relates to the above and also NEED more of the above, we invite you to lock arms with us.
As I have said time and time again, yes, we are a networking group...but we are so much more than that.
If you're curious as to what stepping into leadership with us looks like, and want to understand how it can help you and your business, we ask that you fill out this form and we will book a call to discuss.
There is a force so MASSIVE that is moving this mission forward, and there's a place for you here.
In Happiness & Health,
Natalie Colalillo
Founder & CEO Happy Healthy Women
Instagram: @happy_healthy_nat
Fact sources: fortune.com, canada,ca, rbc.com
January 31, 2022
I just wanted to send you this email…
I’d like to tell you…
I kind of think that…
Do you use phrases like this in your emails, posts, lives, videos or other marketing copy?
If so, STOP!
Just, really, and kind of are known as hedges. So are phrases like I think that, I guess that, and I sort of.
And they reduce your credibility.
Hedges create a barrier between your audience and your authority. They say, “This is what I think but you might not agree so don’t hate me.”
To be clear, hedging has a function in that it softens things. During coaching and consulting sessions, you might use hedges to ease into some difficult feedback and build a bridge between you and your client.
But in marketing copy, hedging diminishes your authority.
Consider the difference between:
I just wanted to send you this email to let you know about a new service I’m offering.
And
I’ve got a new service and I can’t wait to tell you about it.
The first says sorry for bothering you but I’ve got something that might help. Why are you sorry? If your service is something that can help them, it won’t bother them!).
The second, gets straight to the point and loudly declares “Come and get it!”
Women hedge more than men. (I’ll be honest, I almost wrote women tend to hedge more than men. Tend to is another hedging phrase.)
So if you’re like guilty of, you know, beating around the bush with hedges like I feel that, I think that, just, kind of, really, it seems and you see, get out those shears and cut down those hedges.
You are an expert! You know your sh*t!
Now go out there and talk like it.
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June Morrow helps coaches and course creators know what to say, how to say it, when to say it, and where to say it to enroll more of their ideal clients. Not sure why your marketing isn’t working? Watch The 5 Money-Blocking Mistakes Coaches and Course Creators Make (And What to Do Instead)